Dr.Aravind.T.S is an Indian academician, Social Media Marketing Trainer, social media enthusiast Digital marketing consultant Speaker and vlogger. He did his PhD in Social Media Marketing and the study emphasis on EWOM (Electronic Word Of Mouth) created by youth in social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest etc help the moviegoers to know about the movie before they go to the cinemas .
His study also explains about dimensions and importance of Visual cues, Share content ,source credibility, Visibility, and favourability which we can create through online platform to sell a product or service. Dr. Aravind's PhD is the first research work in India related with Social Media Marketing and EWOM